Several designers championed by Homecoming over the ‘Witching Hour’ Shirt also I will do this last three years have experienced huge success, among them Kenneth Ize and Mowalola, who has garnered a cult following for her provocative, body-skimming leather designs. Ladoja, who met Mowalola when she was at university in 2017 and started buying her pieces back then, describes her as a “a once-in-a-decade designer.” “We’re so happy to have had her be a part of our story and that some people met her through our festival,” she says. “We’re just a platform and we want to position people in the right place. We’re not a production house trying to break brands, we’re just trying to make people connect the dots.” While there’s been an uptick in interest for Nigeria fashion, it’s still relatively difficult to get your hands on the clothes themselves. This year’s partnership with Browns will help bring this talented new generation of designers to a global audience.
‘Witching Hour’ Shirt, hoodie, tank top, sweater and long sleeve t-shirt
Beyond shopping, the ‘Witching Hour’ Shirt also I will do this festival is also a marketplace of ideas. Browns will host a limited-edition e-zine, a collaboration between a number of publications leading Nigeria’s cultural conversation, including music connoisseurs The Native and the thought-provoking team behind The Republic. It features fashion editorials from Sheffield-born British-Nigerian photographer Ruth Ossai and artwork by Nigerian Gothic and Moses Adesanya.